A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
Welcome to Ice & a Slice
Why we are entering (and should win) Channel Service Provider of the Year – SUPPORT 🏆
We’re a specialised, multi-award-winning B2B digital marketing agency that works exclusively in the Technology and IT space. From global tech giants to growing startups, we support the full IT Channel and beyond.
FACT. We love working in the Channel, the people, the pace and are so proud of the results we achieve… sometimes it’s nice to get recognised for how much impact we can make.
We work through the whole channel from vendor to disti, disti to reseller and reseller to end user, and give them everything they need, what they want and sometimes even more. This unique insight ensures we ONLY create the most engaging and results driven work at speeds no one else can to a quality and creativity many in our industry aspire to which makes us our clients first choice. Always.
“My right arm!”
Exertis
You don’t have to take our word for it! Discover why Lucy Weedon, Marketing Director at Exertis, considers Ice to be an essential part of the team.
347
Google Pixel devices sold from 1 email
47%
INCREASE in marketing profitability
£420,000+
Component sales from 1 email
49
CAMPAIGNS per QTR
Refresh to Windows 11 Campaign
Ingram Micro
Windows 10 reaches end of support this October. To help Ingram Micro connect with their partners, we created a football-themed campaign that did more than just promote Windows 11 to their customers. It also encouraged upselling a range of products and services to drive revenue.
The results were impressive – 56% over year on year growth and 116% over forecast.
We achieved this by building targeted microsites for both Ingram Micro’s broad customer base and their top 20 partners, delivering the knowledge and resources they needed to maximise sales.
Ingram Micro
Marketing Director
Together with Ice and a Slice’s expertise in digital marketing to the IT channel, we created our highly effective Win 11 campaign. Delivering a seamless and intuitive experience for our partners, and a dynamic marketing program that truly resonated with our audiences. Our collaborative approach allowed us to move fast from conceptualisation to go-live. The results have been outstanding – driving partner engagement and sales growth – achieving 150% growth.
Google the results!
Exertis
We have supported Exertis with a wide range of vendor campaigns for Samsung, Google, Logitech, Intel and many many more (42 vendors so far). Helping them deliver on-brand campaigns that drive results and boost sales. We have also created a range of Marketing enablement kits within these campaigns to help their Partners sell more and generate leads with a single download.
Since becoming Exertis’s outsourced strategic, creative, and marketing partner at the start of the year, we’ve driven impressive ROI across all vendors, with a Google email campaign selling 347 Google Pixel 9a devices on its first day.
Apple Campaigns
Ingram Micro
We have supported Ingram Micro with Apple New Product Initiatives and Awareness Campaigns throughout the year.
Veeam On Tour
Veeam
We exclusively organised and ran this year’s Veeam On Tour event for the 5th year running. It was bigger and better than ever with 607 delegates and over 45 delighted sponsors.
Veeam
Senior Cloud & Commercial Marketing Manager – UK&I
MASSIVE thank you – The Ice team have been exceptional and we couldn’t do it without them.
SO many compliments and thank you’s from partners, customers, prospects, staff, execs etc – the best yet.
Cyber Defenda Branding
SCC
The Cyber Defenda brand was inspired by the historic foundations of the parent company SCC. We reimagined the visual strategy of this specialist arm of the business, and helped launch a modern and disruptive brand into the saturated cybersecurity marketplace.
It’s a deal, a steal…
Exertis
IT and tech marketing can feel boring… but not the way we do it! We like to have some fun and create campaigns that truly stand out amongst the competition. Sometimes, that campaign is bleedin’ good, too…
Various campaigns
Snowflake
We have helped AI industry leaders, Snowflake to launch various campaigns in the channel, targeting Systems Integrators with marketing-in-a-box style campaigns, enabling them to quickly position and sell Snowflake to their customers.
NIS2 Awareness Campaign
Veeam
2024 was a huge growth year for Security vendors and the NIS2 directive deadline created a massive opportunity across the technology industry. We wrote, designed and executed digestible content in the form of Whitepapers, infographics, checklists etc. including marketing enablement assets for partners to position Veeam as a solution for compliance and data security. We even created a short survey for resellers to discover if their customer needed to comply.
MicroMatch
Ingram Micro
We ran pitches for Ingram Micro’s MicroMatch campaign, winning business from Microsoft, Google, AWS, Adobe, Dell and Okta.
We created the identity, copywriting and presentations to promote Ingram Micro’s cloud portfolio as an attach opportunity to their partner base who traditionally sell hardware.
About
Working at every touch point of the Channel, from Vendor to Distributor to Reseller, we are a team of 16 incredible thinkers, creatives and doers, who create remarkable work that drives results and gets our clients to market faster than anyone else. We strive to challenge the status quo of the design and marketing world as we know it from our beautiful barn studio in Oxfordshire.
We’re so proud to work with some of the biggest names in technology and the Channel market (and we’ve worked with some really lovely people along the way!) Over time, we’ve supported more than 40 Vendors, Distributors and Resellers with their marketing, creative, and digital needs. Drawing on extensive experience in the integrated digital space, we bring strategic creative insight to everything we do, ensuring innovative solutions that generate leads and drive sales.
We let our clients, our work, and the results speak for themselves.
