A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
Hello again 👋🏼
We think we should win Marketing and PR Agency of the Year 🏆, do you agree?
We’re a specialised, multi-award-winning B2B digital marketing agency that works exclusively in the Technology and IT space. From global tech giants to growing startups, we support the full IT Channel and beyond.
Here’s a quick look at some of our biggest achievements this year:
Apple – 33 projects delivered for Ingram Micro
Samsung – £928,189 of sales from 3 email nurture campaigns for Exertis
Microsoft – Doubled the sales forecast and increased sales by 150% with our Win 11 campaign for Ingram Micro
We focus on results that actually matter; things you can measure, act on, and be proud of. Our founders have worked inside big tech companies; that first-hand experience means we truly get what our clients need. And after 12+ years working together, we’ve built a unique approach that consistently delivers, no matter the budget, project, or market conditions.
Whether it’s building brand awareness, generating leads, or nurturing key accounts, Ice continue to be the trusted multi-award-winning go-to in sales and marketing.
Our mission? To create standout marketing that delivers real results – and makes everyone proud.
Mission accomplished ✅
Apple Campaigns
Ingram Micro
We have supported Ingram Micro with Apple New Product Initiatives and Awareness Campaigns throughout the year, and what a year it’s been.
Apple are notorious for their brand policing, and rightly so. After a couple of internal false starts at Ingram Micro, and at Apple’s insistence, ICE has now been the go-to for all things Apple for over 18 months as the only resource able to work at the pace Apple, the channel, and Ingram Micro demand.
Focus areas:
- Sustaining mid-year momentum
- Optimising conversion from high organic traffic to drive incremental revenue
- Increasing activity on high traffic areas across Xvantage
- Driving high engagement and a consistent messaging across the channel through end user campaign kits
3,376 UK resellers engaged
24,296 Total orders
£78.27m Revenue through Xvantage
+131% Increase in sales
Mac Refresh
A profiled programme targeting premium device resellers (£750+) and devices aged four years or more, designed to accelerate conversion and unlock pipeline.
The programme combined dynamic lead triggers to identify customers with Mac refresh opportunities, a three-stage nurture journey, and a partner-dedicated refresh end-user opportunity hub. High-intent opportunities were supported through reseller outcall to drive conversion.
Within 2026, we have built various buying options into the customer flow, featuring trade-in to maximise conversion.
Reactivate Campaign
We targeted dormant DPP resellers (no transactions for 6-24 months), scoping 314 partners in total. The campaign delivered a 10% reactivation rate baseline.
It reopened conversations and drove sell-out across specific lines of business, using key trade-in and financing options throughout the reseller journey to bring them back to Apple and Ingram Micro.
Attach Margin Maker
A focused attach-led initiative designed to increase deal depth and improve margin on Apple device sales.
Attach was embedded as a standard part of every Apple deal through always-on visibility at key decision points, targeted reseller communications and a centralised conversion hub. Supported by partner enablement and Xvantage-driven execution, this approach shifted reseller behaviour, improved attach rates, and delivered a stronger margin mix at scale.
Refresh to Windows 11 Campaign
Ingram Micro
Windows 10 reached end of support in October. To help Ingram Micro connect with their partners, we created a multi-themed campaign that did more than just promote Windows 11 to their customers. It also encouraged upselling a range of products and services to drive revenue.
The results were impressive – 56% over year on year growth and 116% over forecast.
We achieved this by building targeted microsites for both Ingram Micro’s broad customer base and their top 20 partners, delivering the knowledge and resources they needed to maximise sales.
Ingram Micro
Marketing Director
Together with Ice and a Slice’s expertise in digital marketing to the IT channel we created our highly effective Win 11 campaign. Delivering a seamless and intuitive experience for our partners, and a dynamic marketing program that truly resonated with our audiences. Our collaborative approach allowed us to move fast from conceptualisation to go-live. The results have been outstanding – driving partner engagement and sales growth – achieving 150% growth.
Cisco 360 Partner Program
Ingram Micro
The Cisco 360 Partner Program marked a new era of the Ingram Micro and Cisco relationship. With Ice’s support Ingram Micro introduced their Globetrotter program, to help their partners navigate new ways of working with Cisco. Supplying assets ranging from eBooks, to videos to pre-launch checklists and even branded merchandise, we were able to wow Ingram’s partners and get them onboarded and confidently using the new system.
3,246 Partners engaged
Expanded globally to 21 countries
in 7 languages
Ingram Micro
Marketing Director
Together with Ice and a Slice’s expertise in digital marketing to the IT channel we created our highly effective Win 11 campaign. Delivering a seamless and intuitive experience for our partners, and a dynamic marketing program that truly resonated with our audiences. Our collaborative approach allowed us to move fast from conceptualisation to go-live. The results have been outstanding – driving partner engagement and sales growth – achieving 150% growth.
Samsung big wins
Exertis
Since becoming Exertis’s outsourced strategic, creative, and marketing partner at the start of the 2025, we drove exceptional ROI across all vendors, with market-leading results for Samsung, generating £928k from just 3 email campaigns.
“My right arm!”
Exertis
You don’t have to take our word for it! Discover why Lucy Weedon, Marketing Director at Exertis, considers Ice to be an essential part of the team.
Data Sovereignty
Veeam
We’ve helped organise and run Veeam On Tour for years but did you know we also create and launch several campaigns a year. This year the stand out project was “Data Sovereignty” which surpassed expectations.
Veeam
Senior Cloud & Commercial Marketing Manager – UK&I
Ice make me look great at my job. No one gets the channel as much as they do, and the ideas they bring produce results that seemed impossible… until they’re not.”
Thank you for everything you did – amazing job as always. We couldn’t do this event without you!
About
Working at every touch point of the Tech and IT Channel, from Vendor to Distributor to Reseller, we are a team of 17 incredible thinkers, creatives and doers, who create remarkable work that drives results and gets our clients to market faster than anyone else. We strive to challenge the status quo of the design and marketing world as we know it from our beautiful barn studio in Oxfordshire.
We’re so proud to work with some of the biggest names in technology and the Channel market (and we’ve worked with some really lovely people along the way!) Over time, we’ve supported more than 45 Vendors, Distributors and Resellers with their marketing, creative, and digital needs. Drawing on extensive experience in the integrated digital space, we bring strategic creative insight to everything we do, ensuring innovative solutions that generate leads and drive sales.
We let our clients, our work, and the results speak for themselves.
Distis
