GOONIES NEVER SAY DIE

Every great lead-gen and marketing adventure starts with a map.

Some kids find theirs in a dusty attic, tucked behind One-Eyed Willy’s doubloon.

Our mission has been pinned to our barn wall in Oxfordshire for over 9 years.

Because down here – in the tunnels that are the UK IT channel – there’s treasure. Pipeline. Leads. Growth. The “rich stuff.” And we’ve spent over a decade helping vendors and distributors find it.

That’s why we’re entering. Ice and a Slice is a 17-strong, multi-award-winning creative marketing agency built for one thing: the Channel. It isn’t a sideline – it’s the whole adventure. 96% of our business runs through the channel, supporting 16 channel customers including Ingram Micro, Apple, HPE, Cisco, Adobe, Dell, Intec Micros, Veeam, Snowflake and Samsung… and we mustn’t forget the fallen hero, Exertis. We’re a UK-born, UK-based crew – and we’re coming for this year’s Channel Service Provider of the Year – Support  award. And remember…

Goonies never say die.

The route to channel success is full of booby traps

Every partner wants the same treasure: to get to market faster, louder and sharper than their rivals. But the route is rigged – no time, no skills, no internal firepower. So they hesitate. And hesitation is where momentum goes to die. Hit one wrong note at the bone organ and the whole thing caves in.

Make no mistake – every detail matters and now is the time for truly revolutionary channel marketing.

Most “campaigns-in-a-box” hand a partner a map and wish them luck. We hand them a whole bag of gadgets – and walk the tunnels with them.

SEE OUR GREATEST INVENTION

This year our in-house developers built and scaled BrandFusion, our proprietary auto-co-branding, reseller-to-end-user campaign generator.

The secret key to vendors and distis activating resellers

Admins bulk-register users for instant one-click access.

Resellers click once. Vendor or Disti assets auto-populate with a reseller’s logo, links, text and contact details.

Every interaction – right through to what the end user does – is tracked, scored and actioned in real time, so vendor and distributor admins are alerted the moment a hot lead lights up and opens that bar of ‘Baby Ruth’.

End-to-end channel reporting that simply didn’t exist before

97%

of resellers
download the kits

BrandFusion is now embedded across our top campaigns and being adopted globally

That’s what sets us apart: we don’t just send partners off to find One-Eyed Willy’s treasure. We build the gadgets they need, hold the torch to light the way, and track every step to where X marks the spot.

Discover your own treasure

No Goonie left behind…

In the last 12 months we have…

Grown our crew

Investing £19k in skilling up processes and AI across development, design and campaign delivery – so partners get more hands on deck and more skilled swashbucklers.

Re-written the legend

Profoundly changing how vendors and distis work in the channel by working the way resellers WANT and giving them what they NEED. We will always deliver outstanding creative, value-for-money strategy and marketing, and we do it fast: we’re not all Mouth.

Reinvested in our own tools

(BrandFusion and our channel-centric enablement hub app) – £84k reinvested into the platform this year alone – so vendors, distis and resellers get more firepower with less effort.

If doing the Truffle Shuffle gets a partner over the line…
…we’re already dancing.

When a reseller’s marketing wins, their business wins, the disti wins, the vendor wins and we win. Simple.

XVantage marks the spot

We built many reseller enablement campaigns for Ingram Micro to feature on Xvantage. For both Apple and Microsoft our channel campaigns moved at Goonie speeds to go-live faster than anyone else – a seamless, intuitive experience for their partners and a revolution for how Ingram Micro engage with the channel using their Xvantage platform.

25,790
Campaign visits

8,300
users from emails

89%
product conversion

116%
over forecast

200%
reseller engagement

+150%
attach target

150% growth ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“Ice and a Slice’s expertise in digital marketing to the IT channel created our highly effective campaign… The results have been outstanding – driving partner engagement and sales pipeline – achieving 150% growth.”

Ingram Micro UK – Marketing Director

I wish we had done this sooner!

Our partners LOVE this and keep asking if kits can auto-brand for other vendors…

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Samsung marketing lead – Exertis UK

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

97% partner activation… that can’t be ignored

The uptake of the kits has been nothing short of a revelation, in fact senior stakeholders asked us to double check the data and were so impressed that the BrandFusion kits are now integral to all our partner campaigns and now being adopted globally.

Snowflake EMEA partner marketing lead

Ice make me look GREAT at my job

No one gets the channel as much as they do, and the ideas they bring produce results that seemed impossible… until they’re not.”

Veeam Senior Cloud & Commercial Marketing Manager – UK&I

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

OUTSTANDING execution

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

OUTSTANDING execution. I only wish every piece of channel marketing was this AWESOME.

HPE – Worldwide Marketing Communications Manager

Down here its our time

Every account manager, designer, developer and campaign exec speaks channel fluently because we don’t dabble in the channel, we live and thrive in it. We believe that if our crew loves the adventure, our clients get pure gold.

We bring that same swashbuckling heart beyond the office, too – from MacMillan coffee mornings and Mindfulness Yoga to 10ks, sweepstakes and climbing into the ring for past CRN Charity Fight Nights.

Because being a true channel support provider isn’t about handing someone a map and waving them off. It’s about grabbing a torch, helping them dodge the booby traps, and never saying die until our clients are standing on One-Eyed Willy’s ship, pockets loaded with gold. Because that treasure isn’t just shiny, it’s constant innovation to drive growth and future proof everything they’ve built.

Hey you guys, this one’s ours. 🏴‍☠️ 🧊🧊🍋

A digital creative marketing agency specialising in B2B Technology and the Channel

ICE HQ

The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com

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Ice and a Slice