A group of 17 intrepid, creative, marketing and developer adventurers fighting to uncover unproven marketing experiments, lead-gen blackholes and monstrous creativity as poor, degenerative marketing begins to seep into Channel Marketing and partner engagement disappears.

For well over Eleven years now, we have searched high and low for the best way to engage partners and generate leads across our 16 Channel customers. So, we spoke to the partners themselves and they said any Vendor or Disti who makes their life easy will get their business…

“and friends never lie”.

For years, everyone’s known the truth.

Resellers crave one thing above all else: ease.
Make it simple. Give them what they want, fast.

Get it right and they’ll choose you every time. 



Get it wrong and you’ll have Eggos on your face!

They want to get to market before their rivals.
They want to be louder.
Sharper. Impossible to ignore.

But something always holds them back…

Missing knowledge… Not enough time… Or no internal firepower to do marketing properly.

So they hesitate.

And hesitation is where momentum goes to die.
Can this riddle be solved?

Stranger things have happened…

Campaigns in a box,
they aren’t new

On paper, they look like paradise. 

A ready-made campaign.
Reseller to end user ready.
Just drop in a logo, links, hit launch.

It’s Easy… Too easy.

Because that’s where RIFTS begin to open.
No time. No skills. No spare resources.


It’s like running up that hill…
so resellers go off-script.
They improvise. They cut corners.

And when that happens…
things get messy.

Still flexible.

Resellers can tweak details. Swap contacts.
It’s all Auto-populated when they click through from that first email.

Everything just… works.

Still human.

Admins can bulk-register users for instant access.
Every interaction is tracked, scored and displayed in real time.
End-user clicks are tracked for full end-to-end reporting never seen before.
Vendor and Disti admins alerted to every hot lead and kit generated with BrandFusion

Simple. Controlled. Powerful.  
BrandFusion seals the portal on bad channel marketing and has irreversibly turned the Channel upside down and created nosebleed-inducing results.

Have a go yourself

I wish we had done this sooner!

Our partners LOVE this and keep asking if kits can auto-brand for other vendors…

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Samsung marketing lead – Exertis UK

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

97% partner activation… that can’t be ignored

The uptake of the kits has been nothing short of a revelation, in fact senior stakeholders asked us to double check the data and were so impressed that the BrandFusion kits are now integral to all our partner campaigns and now being adopted globally.

Snowflake EMEA partner marketing lead

Ice make me look GREAT at my job

No one gets the channel as much as they do, and the ideas they bring produce results that seemed impossible… until they’re not.”

Veeam Senior Cloud & Commercial Marketing Manager – UK&I

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

150% growth ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Together with Ice and a Slice’s expertise in digital marketing to the IT channel we created our highly effective Win 11 campaign. Delivering a seamless and intuitive experience for our partners, and a dynamic marketing program that truly resonated with our audiences. Our collaborative approach allowed us to move fast from conceptualisation to go-live. The results have been outstanding – driving partner engagement and sales growth – achieving 150% growth.

Ingram Micro UK – Marketing Director

OUTSTANDING execution

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

OUTSTANDING execution. I only wish every piece of channel marketing was this AWESOME.

HPE – Worldwide Marketing Communications Manager

A digital creative marketing agency specialising in B2B Technology and the Channel

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Ice and a Slice