A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
Welcome to Ice & a Slice
Why we should win Marketing and PR Agency of the Year 🏆
We’re a specialised, multi-award-winning B2B digital marketing agency that works exclusively in the Technology and IT space. From global tech giants to growing startups, we support the full IT Channel and beyond.
Here’s a quick look at some of our biggest achievements this year:
Exertis – Boosted marketing profitability by 45% running an average of 43 campaigns every quarter
Microsoft – Doubled the sales forecast and increased sales by 150% with our Win 11 campaign for Ingram Micro
Apple – Delivered 28 successful projects for Ingram Micro
Google – Helped sell 347 Google Pixel 9a devices from just one marketing email with Exertis
Samsung – Tripled the year-on-year MDF pipeline through our work with Exertis
Our own team – Grew by 25% this year alone!
We focus on results that actually matter; things you can measure, act on, and be proud of. Our founders have worked inside big tech companies; that first-hand experience means we truly get what our clients need. And after 12+ years working together, we’ve built a unique approach that consistently delivers, no matter the budget, project, or market conditions.
Whether it’s building brand awareness, generating leads, or nurturing key accounts, Ice continue to be the trusted multi-award-winning go-to in sales and marketing.
Our mission? To create standout marketing that delivers real results – and makes everyone proud.
Mission accomplished ✅
Refresh to Windows 11 Campaign
Ingram Micro
Windows 10 reaches end of support this October. To help Ingram Micro connect with their partners, we created a football-themed campaign that did more than just promote Windows 11 to their customers. It also encouraged upselling a range of products and services to drive revenue.
The results were impressive – 56% over year on year growth and 116% over forecast.
We achieved this by building targeted microsites for both Ingram Micro’s broad customer base and their top 20 partners, delivering the knowledge and resources they needed to maximise sales.
Ingram Micro
Marketing Director
Together with Ice and a Slice’s expertise in digital marketing to the IT channel we created our highly effective Win 11 campaign. Delivering a seamless and intuitive experience for our partners, and a dynamic marketing program that truly resonated with our audiences. Our collaborative approach allowed us to move fast from conceptualisation to go-live. The results have been outstanding – driving partner engagement and sales growth – achieving 150% growth.
“My right arm!”
Exertis
You don’t have to take our word for it! Discover why Lucy Weedon, Marketing Director at Exertis, considers Ice to be an essential part of the team.
Google the results!
Exertis
Since becoming Exertis’s outsourced strategic, creative, and marketing partner at the start of the year, we’ve driven impressive ROI across all vendors, with a Google email campaign selling 347 Google Pixel 9a devices on its first day.
Apple Campaigns
Ingram Micro
We have supported Ingram Micro with Apple New Product Initiatives and Awareness Campaigns throughout the year.
Veeam On Tour
Veeam
We helped organise and run this year’s Veeam On Tour again this year in London, Manchester and Dublin. Over 400 happy attendees across the locations!
Veeam
Senior Cloud & Commercial Marketing Manager – UK&I
Ice make me look great at my job. No one gets the channel as much as they do, and the ideas they bring produce results that seemed impossible… until they’re not.”
Thank you for everything you did – amazing job as always. We couldn’t do this event without you!
It’s a deal, a steal…
Exertis
IT and tech marketing can feel boring… but not the way we do it! We like to have some fun and create campaigns that truly stand out amongst the competition. Sometimes, that campaign is bleedin’ good, too…
NIS2 Awareness Campaign
Veeam
2024 was a huge growth year for Security vendors and the NIS2 directive deadline created a very competitive space. We wrote, designed and executed digestible content in the form of Whitepapers, infographics, checklists etc. including marketing enablement assets for partners to position Veeam as a solution for compliance and data security. We even created a short survey for resellers to discover if their customer needed to comply.
MicroMatch
Ingram Micro
We ran pitches for Ingram Micro’s MicroMatch campaign, winning business from Microsoft, Google, AWS, Adobe, Dell and Okta.
We created the identity, copywriting and presentations to promote Ingram Micro’s cloud portfolio as an attach opportunity to their partner base who traditionally sell hardware.
About
Working at every touch point of the Channel, from Vendor to Distributor to Reseller, we are a team of 16 incredible thinkers, creatives and doers, who create remarkable work that drives results and gets our clients to market faster than anyone else. We strive to challenge the status quo of the design and marketing world as we know it from our beautiful barn studio in Oxfordshire.
We’re so proud to work with some of the biggest names in technology and the Channel market (and we’ve worked with some really lovely people along the way!) Over time, we’ve supported more than 40 Vendors, Distributors and Resellers with their marketing, creative, and digital needs. Drawing on extensive experience in the integrated digital space, we bring strategic creative insight to everything we do, ensuring innovative solutions that generate leads and drive sales.
We let our clients, our work, and the results speak for themselves.
Distis
