Ingram Micro Cisco EMEA & APAC flyHigher Partner Program

The Challenge

Ingram Micro’s Cisco Channel Partner Program flyHigher was designed and developed to help Ingram Micro grow Cisco reseller recruitment through the promise of customised marketing, sales and enablement support, all underpinned by Ingram Micro’s unique support capabilities. Partners gained access to exclusive campaigns, offers, incentives, promotions and discounts, to accelerate Cisco business and grow profitability.

Stats as of FY24


Site-wide downloads


Unique Partners registered






Data synced with Cisco databases


Combined with up to the minute sales data from Ingram Micro


Partners can quickly see a list of partner opportunities they can sell to


And know how they benchmark against their competitors

Data insights are paramount to measure the effectiveness of the marketing programs and the partner portal allows in-depth reporting, to track what content individual Partners are interacting with and when, serving them dynamic content based on their behaviour and needs. Dashboards are available for Country and Regional level reporting, giving insights into behaviour and highlighting growth opportunities.

“Working with ICE is a breath of fresh air. They are friendly, creative and the wealth of knowledge they bring to the table is second to none.”

Head of Marketing
Ingram Micro

Bringing Channel marketing opportunities to the fore by partnering with Cisco and Ingram Micro.

The Result

The longevity of the program is a testament to its success and to the contribution that ICE have made, through our understanding and experience of the Channel. This digital experience hub is ultimately a bespoke marketing automation tool that ensures continual growth in Partner registrations, engagement with Ingram Micro, lead generation and ultimately market share for Ingram Micro and Cisco in the Channel space.