A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
The Challenge
Ingram Micro’s Cisco Channel Partner Program flyHigher was designed and developed to help Ingram Micro grow Cisco reseller recruitment through the promise of customised marketing, sales and enablement support, all underpinned by Ingram Micro’s unique support capabilities. Partners gained access to exclusive campaigns, offers, incentives, promotions and discounts, to accelerate Cisco business and grow profitability.
Stats as of FY24
12277
Site-wide downloads
7946
Unique Partners registered
21
Countries
6
Languages
1
2
3
4
1
Data synced with Cisco databases
2
Combined with up to the minute sales data from Ingram Micro
3
Partners can quickly see a list of partner opportunities they can sell to
4
And know how they benchmark against their competitors
Data insights are paramount to measure the effectiveness of the marketing programs and the partner portal allows in-depth reporting, to track what content individual Partners are interacting with and when, serving them dynamic content based on their behaviour and needs. Dashboards are available for Country and Regional level reporting, giving insights into behaviour and highlighting growth opportunities.
We have evolved the flyHigher Program, the brand identity and program strategy over several years, developing numerous campaigns showcasing Cisco solutions and selling opportunities for Partners. All marketing activities are promoted across the EMEA region and translated into several languages – all to ensure the marketing is crafted for local audiences and keeps pace with Cisco’s business priorities and technology focuses.
Supporting hybrid working through technology innovation.
Series of campaigns designed to educate and promote a mix of security, collaboration and networking Cisco products.
eBooks and guides designed to help Partners understand how customer behaviour is helping drive profitable marketing and sales opportunities.
“Working with ICE is a breath of fresh air. They are friendly, creative and the wealth of knowledge they bring to the table is second to none.”
Head of Marketing
Ingram Micro
Bringing Channel marketing opportunities to the fore by partnering with Cisco and Ingram Micro.
The Result
The longevity of the program is a testament to its success and to the contribution that ICE have made, through our understanding and experience of the Channel. This digital experience hub is ultimately a bespoke marketing automation tool that ensures continual growth in Partner registrations, engagement with Ingram Micro, lead generation and ultimately market share for Ingram Micro and Cisco in the Channel space.
