Snowflake – Partner Enablement and Support
The Challenge
Looking to fast‑track marketing support for their European SI partners, Snowflake chose Ice to design and execute digital marketing, event, and demand generation programs, providing Partners with one-click ready-to-use branded assets and campaigns. This collaboration has enabled Snowflake’s SI partners to quickly activate in‑market, scale their outreach, and unlock new growth opportunities.
We developed a marketing strategy using high value content pieces and Partner enablement assets to truly support Partner’s growth ambitions. All whilst enabling Snowflake to support Partners at scale with a personal, but light-touch approach.
Partner marketing assets
Top performing Snowflake partners were pre-uploaded to the site to make their journey as easy as possible. Once a partner has been approved they can quickly upload their logo to then instantly download branded marketing assets, as shown in the walkthrough video below.
