Veeam Board-Level Data Resilience Campaign

Advertising & Paid Social Creative & Design Localisation & Translation Motion Graphics & Media Strategic Consultation Video

The Challenge

Veeam wanted to elevate Data Resilience from an IT afterthought to a Boardroom priority, positioning it’s industry-first Data Resilience Maturity Model (DRMM) as the framework that helps organisations stay out of the spotlight – we brought this to life via different assets as no board wants to make headlines for all the wrong reasons.

Designed and aimed for enterprise boards preparing for an AI-driven future, DRMM is the only research-backed, vendor-neutral maturity framework that elevates data resilience from a reactive IT issue to a measurable competitive advantage.

DRMM e-Book (Awareness)

The Boards Playbook/Guide for Data Resilience – uploaded to Veeam Website and social posts on LinkedIn as a downloadable asset.

DRMM Checklist (Awareness)

Board Checklist – all board members are responsible when it comes to data​ – added to social posts on LinkedIn as a downloadable asset.

Social Assets
(Awareness and Consideration)

Targeted Veeam blogs, WSJ and Financial Times articles, webinars and videos to promote how Veeam can support enterprise boards to guard against data disruption.

The Result

The Veeam Board-Level Data Resilience Campaign delivered where it mattered most, reaching a previously untapped audience with 60% of engagements coming from individuals with “Board” in their title. SVR outperformed benchmark by 8%, with CTR and frequency tracking closely within expected ranges. This signaled that the message was landing with the right people, at the right level.

A digital creative marketing agency specialising in B2B Technology and the Channel

ICE HQ

The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com

FOLLOW 

Ice and a Slice

Snowflake – Partner Enablement and Support