A digital creative marketing agency specialising in B2B Technology and the Channel
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The Granary
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The Challenge
With the EU NIS2 directive, businesses across Europe faced a steep learning curve. Veeam needed to cut through the noise and position themselves as the trusted partner to help organisations understand, and act on, their compliance responsibilities to ensure business continuity within the new EU cybersecurity regulations.
7 Countries
Localised and translated for across Europe
Turning awareness into opportunity
We created a bespoke EMEA campaign covering a range of touchpoints and delivering actionable advice, steps and resources to help Veeam support customers, partners and businesses reach EU NIS2 compliance.
Campaign in-a-box partner marketing assets
Leveraging Veeam’s extensive partner network, we created a ready-to-use, brandable kit that partners could download and use to help spread awareness of NIS2 compliance, positioning Veeam as the go-to vendor for understanding and supporting businesses in meeting the new EU NIS2 regulations.
The Result
2024/2025 was a huge growth year for Security vendors and the EU NIS2 directive deadline created a massive opportunity across the technology industry. We developed, designed and executed digestible content in the form of Whitepapers, infographics, checklists etc. including marketing enablement assets for partners to position Veeam as a solution for compliance and data security. We even created a short survey for resellers to discover if their customers needed to comply.
It was a great success and we’re proud of our team for delivering a highly-refined and effective campaign for such a complex and evolving topic.
