Pulsant brand refresh for leading edge platform provider

The Challenge

After a major strategic shift from ‘just a group of data centres’ to an edge computing infrastructure, Pulsant needed to re-define and re-position their brand and business across the UK, whilst retaining their heritage and reputation.

Once the brand refresh was established it was time to let the world know about Pulsant, the UK’s edge platform.

Brand evolution to drive new Edge strategy, brand perception and increase opportunity value.

Simple to follow but in-depth enough to ensure a powerful and consistent image and message, Ice created not only a now well-respected brand, but guidelines to match.

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Clear concise and memorable, the brand is flexible and enduring enough to be used in all conceivable iterations.

“I love working with you guys, you make my job so much easier and the results speak for themselves”

Marketing Manager
Pulsant

The Result

Off the back of the success of the brand evolution, Ice has worked on many other projects with Pulsant from lead generation campaigns and new website re-design through to multiple presentations throughout the year including their annual company kick offs.

Our skills span the full breadth of the creative and marketing landscape and we particularly love animation and video as much as our clients do. Turns out Pulsant, amongst others, think we’re pretty good at it too.

A digital creative marketing agency specialising in B2B Technology and the Channel

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