Quadient – AR & AP UKI Support

The Challenge

Many of our vendor clients are headquartered in the USA and have needed EMEA marketing execution, as well as on-the-ground local sales support. With our extensive experience, in-house capabilities and local market knowledge, we worked alongside North American based teams to launch in the EMEA region. This is exactly the case for Quadient who in 2021, wanted to launch their Accounts Payable and Accounts Receivable software solutions in UKI.

Quadient AR and AP wanted to drive brand awareness within financial teams in their target markets and create demand generation to build a sales pipeline within UKI.



Reduction in cost per lead


Increase in leads created


Increase in lead to MQL conversion


Increase in MQL to SQL conversion

An extension to your team.

We helped execute a robust marketing strategy, quarterly campaigns and programs to drive lead generation and nurture both the prospect and customer databases. Planning and delivery of a regional events program, plus creation and implementation of both organic and paid local social media activity were key to the strategy.

“Thank you for your help and support, the team rocks, keep up the good work”


The Result

Our skills meant we didn’t have to work in a traditional Agency – Client manner. We worked hand in hand with Quadient as a true extension of their internal teams managing, implementing and reporting on all local programs through their tools, Salesforce, Pardot, Eloqua and more. Yes, we have the knowledge of all these tools too!