A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
The Challenge
Many of our vendor clients are headquartered in the USA and have needed EMEA marketing execution, as well as on-the-ground local sales support. With our extensive experience, in-house capabilities and local market knowledge, we worked alongside North American based teams to launch in the EMEA region. This is exactly the case for Quadient who in 2021, wanted to launch their Accounts Payable and Accounts Receivable software solutions in UKI.
Quadient AR and AP wanted to drive brand awareness within financial teams in their target markets and create demand generation to build a sales pipeline within UKI.
Stats
600%
Reduction in cost per lead
7X
Increase in leads created
2X
Increase in lead to MQL conversion
160%
Increase in MQL to SQL conversion
An extension to your team.
We helped execute a robust marketing strategy, quarterly campaigns and programs to drive lead generation and nurture both the prospect and customer databases. Planning and delivery of a regional events program, plus creation and implementation of both organic and paid local social media activity were key to the strategy.
“Thank you for your help and support, the team rocks, keep up the good work”
CMO
Quadient
The Result
Our skills meant we didn’t have to work in a traditional Agency – Client manner. We worked hand in hand with Quadient as a true extension of their internal teams managing, implementing and reporting on all local programs through their tools, Salesforce, Pardot, Eloqua and more. Yes, we have the knowledge of all these tools too!
