The Challenge
After a major strategic shift from ‘just a group of data centres’ to pioneers in edge computing infrastructure, Pulsant needed to re-define and re-position their brand across the UK whilst retaining their heritage and reputation.
Once the brand refresh was established it was time to let the world know about Pulsant, the UK’s edge platform.
2023 Result
23%
Increase in new logo wins
40%
Increase in Av. Deal value
118%
Increase in MQL to SQL conversion
400%
Increase in ‘Edge’ brand recognition
