Biomni – Tenjin & JobR brand launch and campaigns

The Challenge

Biomni are a software development power-house, with their feet firmly planted squarely in the AI and software automation arenas. We have worked as an extension of their marketing team for more than 10 years, managing their marketing automation and reporting through Hubspot.

We designed, built, manage and maintain their website, delivering an array of design and marketing activity, with the primary goal to help generate leads, develop prospects, nurture audience relationships and ensure alignment with the sales teams.

Brands with personalities to match.

More recently, we designed and developed the Tenjin brand, AI-driven customer assistance and experience tool and JobR, intelligent storage backup solution. We helped launch and build market credibility through razor-sharp strategic marketing, developed thought-leadership content, designed digital and printed collaterals, social planning and execution, exhibition and event support…

Knowledge sharing, learnings, thought leadership content… is a centrally managed marketing hub.

Packed with marketing and technical enablement content including product demos, training videos and animations, reports, etc.

From digital to environmental, the brand is translated across a spectrum of mediums and visual formats.

“The Ice and Slice team are an integral part of our business. In fact, at times, it’s easy to forget that they’re an external partner and not part of our team! Their support across our branding, marketing and events gives us much-needed consistency in our approach and keeps our internal marketing resource focused on strategic objectives rather than delivery.”

Sales & Marketing Director

Social media planning and targeted advertising plays a critical role to the marketing strategy

A series of printed brochures, digital eBooks, and marketing collateral that simplified otherwise complex propositions.

Fully serviced, face-to-face marketing activity that delivers brand experiences aligned with brand values.

Creating visual language through creative play.

Building credibility through thought-leadership and innovation.

The Result

Our long-standing relationship with Biomni has meant we have followed and supported the business with their sales and marketing activity, technical and sales support, generate leads and support the sales pipeline and prospects. With our in-house capabilities, we really have been an extension of their team, and proud to have been a part of their journey.