A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
The Challenge
Horizon Partner Program is a celebration of the relationship between two technology giants, Ingram Micro and HPE. Ingram Micro needed a stand-out, competition-beating approach to Partner engagement. The Program centres around an enablement hub, giving Ingram Micro Partners access to the latest HPE content and fully encompasses Ingram Micro’s value-proposition, whilst delivering tailored sales and enablement content. Working closely with both Ingram Micro and HPE stakeholders, we started from the ground-up.
Creating the Program strategy, the visual identity, architecting the platform with bespoke functionality including detailed tracking and reporting capabilities, Horizon has helped Ingram Micro to effectively engage with their Partners. Everything is underpinned by the unique support capabilities that Ingram Micro have to offer, and with the aim to ultimately grow HPE business and long-term loyalty.
FY23 Stats
832622
Total partner visits
16
Campaigns created/promoted
600%
Increase in repeat visits
300%
Increase in content engagement
The Ingram Micro HPE Storage Selector was developed to enable Partners to select, understand and explore the HPE Storage Portfolio.
With a wide range of storage products to choose from, we developed a decision-making tool that enabled Partners to select and compare storage solutions that best fit their customer’s requirements.
Campaign themed around the strength of innovative IT services offered by HPE, to help modernise IT infrastructure and power the intelligent edge – complimented by Ingram Micro’s value-add support capabilities.
Partner growth program dashboard designed to help Partners keep track of their progress to achieve HPE Partner Status, and keep them coming back for more.
“Ice and a Slice have been at the centre of delivering our Horizon program, bringing our vision to life with their creative flair and knowledge of the channel. The team are extremely professional and deliver on our briefs producing great work on end-to-end campaigns with a full array of supporting tactics. Moreover, they are fun to work with and have truly become an extension of our team.”
EMEA Marketing Manager
Ingram Micro
A unified portal designed to enable Partners to access exclusive HPE products, services, financing, promotions and learnings.
The portal gave us the opportunity to cross-promote campaigns featured across the Horizon Partner Program.
Creative that keeps pace with technology innovation.
Energy. Active. Engaged. – the Program simplified the otherwise complex process a Partner has to go through to become an HPE Aruba Business Partner.
The digital platform enabled Partners to access exclusive benefits, promotions, services and support, to ultimately grow HPE sales and profitability.
The Result
The Horizon Program has quickly grown in popularity and global presence amongst the Channel community. This is reflected in registrant numbers and established reputation as the program to access the latest and greatest HPE content.
