A digital creative marketing agency specialising in B2B Technology and the Channel
ICE HQ
The Granary
Views Farm Barns
Windmill Hill
Great Milton
Oxford OX44 7NW
+ 44 (0)1865 600 095
hello@itsice.com
The Challenge
Having created a series of visually and content-rich educational campaigns highlighting the financial opportunities and benefits that consumption-based selling offers, HPE GreenLake Off-Road Adventure was an extension of Ingram Micro’s HPE GreenLake journey.
We created a program strategy that efficiently onboards Ingram Micro Partners via a single-sign-on mechanism and created a step-by-step process to walk them through a series of sales, training and enablement activities. This has helped dramatically simplify an otherwise complex process that resellers have to go through to become a HPE Business Partner.
Stats
225+
Leads generated in 1 month
8000+
known, engaged users
78%
of all traffic to Horizon in 1st month of FY24
105%
more webinar registrations than any other in FY23
Optimise reseller earning potential.
The established branding was implemented across a broad spectrum of digital and physical media formats to deliver a series of high-impact visual experience. Once engaged, the program guides partners through the value of HPE GreenLake, how to position it to customers and how to maximise any deal – take a closer look, ‘water’ you waiting for…?
Highly targeted LinkedIn advertising, combined with multi-level remarketing to a very select group of partners across 7 countries led to the highest lead to opt-in rate in the 8 years of Horizon. This led to a fundamental shift in advertising for Ingram Micro. Ice is proud to have strategised, implemented and continues to manage and hone.
“Ice perfectly understood and interpreted the scope of the project and the brief given to them, producing a top-notch enablement program. Delivered to extremely tight deadlines, the quality and professionalism at every phase of the project was outstanding.”
Business Development Manager EMEA, HPE GreenLake
Ingram Micro
A digital strategy built on a 4-pillar activity program was developed to empower partners with sales and marketing content and guide their progress as well as provide unrivalled insight and lead data to Ingram Micro’s BDMs.
Positioning HPE GreenLake as a profitable Partner opportunity to grow long-term HPE business through consumption-based selling.
The nurture program was developed to support and manage the entire lifecycle of the Partner relationship in 9 countries.
The program was built around the on-boarding program but supported through eBooks, overview guides, paid and organic social activity, advertising, events and more.
The Result
Through bespoke portal data insights, we are able to track Partner progress and their engagement with content, giving Ingram Micro the ability to intervene if Partners needed support. HPE GreenLake Off-Road Adventure helps accelerate the accreditation process for Partners to achieve HPE Partner Status. The story continues…
